In this episode I speak with Sam Cawthorn, an incredible story-shower and renowned professional speaker whose mission it is to teach people how to master communication for influence.



Sam Cawthorn is the Founder of Speakers Institute Group of Companies and Speakers Tribe and author of 11 books including 4 International Best Sellers. He is both the former Young Australian of the Year and the Edupreneur of the Year.

In 2006 Sam’s life changed forever when he was involved in a major car accident which left him with an amputated right arm and a permanent disability in his right leg. Sam went on to become one of the world’s most in demand global professional speakers. His award winning group of training companies runs events globally, teaching people how to master communication for influence.



We speak about the impact that the last 24 months have had on professional speakers and live events, why we should adopt a bounce forward mindset, what the hero's journey is and how it's structured for maximum impact, and why exactly 'story-showing' trumps storytelling every time. This episode is jam-packed with tips and techniques on how to communicate for positive influence and is a must-listen to.



Key episode highlights include:

• Yes we have these tough times, these crises, these problems, but it's not about going back to where we've been, it's about bouncing forward into what we can become.


• We win people's attention as leaders by giving value. But value is not value unless it addresses the pain point or problem of your target listener.


• In all reality, they don't care about your ideas, they don't care about your message, all they care about is their own pain point and problem. So if you address their pain point and problem, they will gift you their attention. And that's ultimately how we influence other people.


• If I say to you, let me tell you something you versus me saying let me show you something, it lands totally different to the listener.


• The longer you pause, the more intelligent you come across.


• If you want to be a better leader, learn how to emotionally connect. How do you emotionally connect? Be a better story shower.

Make sure you check out Sam's website and the Speaker's Institute, and connect with him on Facebook, LinkedIn and Instagram.

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